Industry
The unbundling of Groupon
Why the "everything for local promotions" bundle that Groupon built in 2008 is decomposing into specialized tools — and what the new stack means for merchants and customers.
The HeyWhats Blog
Perspectives on self-published deals, merchant tools, and the future of local commerce — from the team building HeyWhatsTheDeal.
For Merchants
You don't need more new customers — you need your regulars back
The retention case for local merchants. Most over-invest in chasing new faces and under-invest in the customers they already have — who are the cheapest growth there is. Why retention beats acquisition on the math, and how a discovery platform doubles as your first retention layer.
For Consumers
How digital vouchers work (and why they're better than coupon codes)
A plain-English explainer of digital vouchers — what they are, how you request and redeem them, and why they protect your privacy, your time, and your trust in a way old-school coupon codes don't.
For Merchants
Self-publish vs. prepaid marketplace: a decision framework
Six criteria for deciding whether to run your own deals or list on a prepaid marketplace like Groupon — margin, retention, urgency, capacity, cash flow, and brand. No scoring gimmicks, just the variables that matter.
For Merchants
Alternatives to Groupon for small merchants
Six honest Groupon alternatives for small business owners — non-prepaid discovery platforms, DIY paid ads, owned-channel marketing, offline, other marketplaces, and doing nothing. Which one fits which kind of business.
For Merchants
The hidden cost of running a Groupon
Groupon takes 50% of the deal price, and full payout can take up to 90 days. Here's the real math on a typical deal — what you keep, what you give away, and the costs that never get a line item.
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